Include social media in your Search Engine Optimization strategy
In the past, having a strong search engine strategy meant publishing high-quality content that gets read, shared, and linked back to by as many people as possible. This year, you should remember to...
View ArticleSocial media is a marathon, not a sprint
Are you frustrated by a lack of progress on your social media site? It’s a relatively common phenomenon. You start up a facebook page, put together a few google+ circles or pin a few things to...
View ArticleMeasure engagement to help your bottom line
We have often pointed out the dangers of overt marketing on your social media channels. That’s because, as tempting as it is to use them as a limitless source of ‘free’ advertising, they are designed...
View ArticleConsumer trust trumps paid advertising
If the change in the Facebook algorithm has you thinking about advertising on that social media platform, here’s one thing to consider: not everybody likes it. Yes, it is relatively inexpensive and it...
View ArticleWhat the new Facebook layout means to you
The new Facebook page layout is designed to look the same, no matter what type of device you’re viewing it on. Some businesses have already been switched over to Facebook’s new page layout. While...
View ArticleConsistent content, timing makes for strong email lists
Everywhere you go on the web these days, someone is asking for something. You’ll have to, as well, to get them to opt in to your email list and eventually turn them into paying customers. You have to...
View ArticleAre you killing your social media feed?
A recent post on SocialMediopolis discussed six different ways to ‘kill’ your blog. It makes for interesting reading, even if you don’t have a blog attached to your web site or use that form of social...
View ArticleMarketing trends: mid-year report
The social media examiner released a marketing industry report recently filled with interesting statistics to keep in mind when plotting out your social media strategy. The report, based on the...
View ArticlePut the ‘me’ in social media
If you’re concentrating on business-to-business or business-to-consumer marketing, you may be doing it all wrong. Think instead about human-to-human interaction. When thinking of how to engage your...
View ArticleStumped for content marketing ideas? Look around!
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing, Content marketing is...
View ArticlePost what you know
Knowledge is power: power to engage customers and potential customers. One of the basic principles of writing is to write what you know. It’s a good philosophy that you can extend to just about...
View ArticleContent marketing: Keep it SIMPLE
The key to content marketing is simplicity It’s not easy to make yourself heard in the internet age—no matter what platform you use and how often. People have a tendency to tune out advertisements...
View ArticleHow to borrow marketing ideas from other industries
You can borrow marketing ideas from any industry if you’re stuck for content. It’s not always easy to come up with a different kind of marketing idea that will bring new customers into your business...
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