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Include social media in your Search Engine Optimization strategy

In the past, having a strong search engine strategy meant publishing high-quality content that gets read, shared, and linked back to by as many people as possible. This year, you should remember to...

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Social media is a marathon, not a sprint

Are you frustrated by a lack of progress on your social media site? It’s a relatively common phenomenon. You start up a facebook page, put together a few google+ circles or pin a few things to...

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Measure engagement to help your bottom line

We have often pointed out the dangers of overt marketing on your social media channels. That’s because, as tempting as it is to use them as a limitless source of ‘free’ advertising, they are designed...

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Consumer trust trumps paid advertising

If the change in the Facebook algorithm has you thinking about advertising on that social media platform, here’s one thing to consider: not everybody likes it. Yes, it is relatively inexpensive and it...

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What the new Facebook layout means to you

The new Facebook page layout is designed to look the same, no matter what type of device you’re viewing it on. Some businesses have already been switched over to Facebook’s new page layout. While...

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Consistent content, timing makes for strong email lists

Everywhere you go on the web these days, someone is asking for something. You’ll have to, as well, to get them to opt in to your email list and eventually turn them into paying customers. You have to...

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Are you killing your social media feed?

A recent post on SocialMediopolis discussed six different ways to ‘kill’ your blog. It makes for interesting reading, even if you don’t have a blog attached to your web site or use that form of social...

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Marketing trends: mid-year report

The social media examiner released a marketing industry report recently filled with interesting statistics to keep in mind when plotting out your social media strategy. The report, based on the...

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Put the ‘me’ in social media

If you’re concentrating on business-to-business or business-to-consumer marketing, you may be doing it all wrong. Think instead about human-to-human interaction. When thinking of how to engage your...

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Stumped for content marketing ideas? Look around!

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing, Content marketing is...

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Post what you know

Knowledge is power: power to engage customers and potential customers. One of the basic principles of writing is to write what you know. It’s a good philosophy that you can extend to just about...

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Content marketing: Keep it SIMPLE

The key to content marketing is simplicity It’s not easy to make yourself heard in the internet age—no matter what platform you use and how often. People have a tendency to tune out advertisements...

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How to borrow marketing ideas from other industries

You can borrow marketing ideas from any industry if you’re stuck for content. It’s not always easy to come up with a different kind of marketing idea that will bring new customers into your business...

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